♦ Creative Neurons was founded by experienced medical communications professionals with a long track record in medical writing, medico marketing, service delivery and business development.
♦ We are an enthusiastic team with a good mix of experienced and young dynamic professionals with diverse and complementary talents united by a shared focus:
Create, Communicate and Connect
♦ Our team comprises of PhDs and post graduates in life-science / pharmacy with extensive global industry experience in medical writing services.
♦ Our customer centric team produces quality communication documents across therapeutic areas that help create awareness of client’s brands.
Pinki Rajeev PhD, MBA
Founder and Managing Director
Pinki has over 13 years of experience in the field of Medical Communications. Prior to founding Creative Neurons, she worked for almost a decade with Novartis Healthcare with increasing responsibilities from Publications Lead – Global Publications up to Function Head – Medical Communications. She provided strategic, functional and operational leadership to scientific writing teams across global locations (India, Netherlands, USA, Italy and Ireland), and brings significant experience in delivering scientific writing services to Medical Affairs clients globally (30+ countries). She has managed numerous publications on vaccines, biosimilars, oncology and pharma products covering a wide range of therapeutic areas – neuroscience, cardio-metabolism, infectious diseases, and immune, pain, bone disorders. Pinki is PhD-educated scientist (Biochemistry) with multiple publications to her credit. She holds business management degree from Ivy League college IIM-Bangalore and is passionate about people and business management.
Keith Veitch PhD
After more than 15 years of academic research, with a degree in biochemistry and PhD in gastroenterology, Keith joined pharmaceutical industry. Keith has now over 20 years of experience in the medical communications field, managing publication and data dissemination functions in leading companies in the vaccines industry. Notably as Head of Publication groups at GSK, Sanofi Pasteur, Novartis, and Takeda Vaccines he has been responsible for the creation and management of teams of Publication Managers and Writers based in different global sites in Europe, the United States and India. He has expertise in global strategic publication planning and delivery not only in vaccines but across a wide range of therapy areas.
As an ex-president of EMWA and co-author of the industry guidelines on publication practices, GPP3 Keith brings his rich medical communications experience as a consultant to Creative Neurons.
Rajeev Kumar M.Pharm, MBA
Co-founder and Operations Director
Rajeev is a hardcore marketing professional with 18 years of experience in marketing pharmaceuticals/ biopharmaceuticals and medical instruments. He has worked across number of roles in marketing and brand management with reputed healthcare organizations. His strong record in medical instruments and pharma products life cycle management covers a wide range of therapeutic areas – hematology, gastroenterology, cardio metabolism, bone, pain, and life style disorders, women’s health, nutraceuticals etc. His specialties include business development; building marketing concepts; offline and online marketing; brand management and content development. Rajeev has also been a commercial consultant to food, chemical and consumer durables industry. Rajeev is a pharmacist by training and holds a Masters degree in Pharmaceutics (NIPER) and MBA in marketing (IGNOU).