Medical Communications Agency – Your Knowledge Partner

Medical Communications Agency

Medical communication agencies, typically partner with pharmaceutical/bio-pharmaceutical and diagnostic device companies. It supports all aspects of multi-channel communication, from strategic support to meetings management and publication planning. They provide scientific, strategic, and tactical expertise across product life-cycle to raise awareness of drug products or a particular disease area in the form of communications.

The pharmaceutical or healthcare companies meet their medical writing requirements by setting up in-house medical writing departments or by outsourcing the work to a medical communications agency. The primary function of a medical communications agency is to develop scientific, regulatory and educational/training material to raise awareness and educate healthcare professionals about new research and innovations in medicine. A typical Medical Communications agency works together with pharmaceutical clients to achieve their communication goals. There is an increase in demand for medical writing, and to fit the needs of pharmaceutical companies the medical communications agencies have evolved from being a service provider to consultancy services and business partnering model.

There are different types of medical communications agencies, some concentrate on publications and medical education often called as MedComms. Some agencies offer a full range of consultancies such as medical education, public relations, market research, and advertising while others focus on niche areas.1 Medical communications agency plays an important role in communicating drug-related information throughout the drug development and life cycle management. They provide medical writing support, managing queries around drug product; internal communications to client’s brand/medical teams; publication management, event management and brand messaging through integrated solutions. Medical communications agency not only develops the required deliverables but also are involved in providing strategic inputs, guidance, proper planning and execution of the projects.

Key attributes that make a medical communications agency a preferred choice of pharma/healthcare companies are:

  • Understanding client needs and adapting the client’s style of work
  • Driving projects with efficient planning and execution
  • Responsiveness and overall leaving a positive and memorable impression
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    To meet global pharmaceutical client’s expectations, a medical communications agency should maintain highly qualified staff with an ability to work across therapeutic areas and well trained on relevant industry regulations, guidelines and compliance requirements. Most importantly, agencies need to keep a customer-centric approach - ensuring customer engagement by collaborating with them. Experience to work in a global setting is an advantage. A typical medical communications agency core team consists of scientific and client service teams. The scientific team comprises of medical writers, subject matter experts, quality assurance, editorial and creative designing staff who primarily focuses on content development. Whereas, the client services team includes project managers/account managers who liaise with clients and scientific teams ensuring timely delivery as per client’s budgets.

    Creative Neurons is a medical writing company with a specialization in medical communications. We are the medical Knowledge partner of healthcare industries, medical communications agencies, and institutional researchers. Creative Neurons provides medical communications services across a spectrum of therapeutic areas and product life cycle management – pre-clinical to commercialization. Whether it is an early development product with a potential market launch or a mature brand relaunch demanding robust publication plan; peer-reviewed publications; medical educational material or digital graphic designing, we have the expertise to meet all your needs. We are an experienced team of PhDs and Postgraduates in life-science/pharmacy with industry publications and service delivery experience for global clients. Our collaborative, knowledgeable and competent team ease out your burden by ensuring the timely delivery of high quality, cost-effective services, and help you save time, money and effort.

    Reference:

    1.       Moon A. From academic to medical writer. 2016. Available at http://medcommsnetworking.com/careersguide.pdf. Accessed on Feb 1, 2019.

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    Keywords : Medical communications agency, Medical writing Agency, Medical writing Service, Medical communications service, Manuscript writing, Posters, Medical education