Medical Communications Services –Tips for Presenting the Scientific Poster in an Effective Way

Medical communications services

In our previous article, we discussed the salient features of a good poster. This article focuses on the prerequisites and tips on developing a poster/e-poster.

A poster is a combination of information and graphics. Medical communications services have evolved along with the technology to provide options such as the QR (Quick Response) code, interactive electronic posters (e-posters) and handouts, which aid in increasing the dissemination of research to a larger audience with speed and ease of use. The e-posters are similar to traditional paper posters, but displayed on-site on a large LCD television screen and are available for electronic viewing at all times for participants. A mobile device with a camera and QR code reader App can easily scan QR codes and directs to a website where a copy of the poster can be downloaded. Poster A3 handouts are sometimes prepared as a take-home message for the delegates. Sometimes congresses ask the presenter to give a mini-slideshow (2-3 slides) on the poster, check for the requirement, and plan accordingly.

Tips for poster content and sequence

In general, the poster content is arranged under the following headings:

  • Title: Informative, short, and has a mention of the study design and findings
  • Background: A short paragraph on the importance of the topic and any previous studies done on similar lines
  • Objectives: Bulleted list of two to three research questions
  • Data and Methods: Data source, study design, duration of the study sample size, patient population, statistical methodology, primary and secondary variables
  • Results: Findings presented in the form of table/figures, highlights of key findings, bulleted text relating findings back to initial aim and hypotheses, study strengths and limitations
  • Conclusion: Summary of findings, implications for research and directions for future research

Table: Tips for preparing and presenting an effective research poster

Once the poster is final, proof read it thoroughly from consistency point (font, spacing, abbreviations, etc.). If there are multiple posters for a brand, check for message alignment and consistency across posters.

e-Posters – points to remember

· Develop the content based on congress  guidelines
· Follow the specifications for the file type (slide deck, PDF or JPG) and size
· e-posters to be uploaded one week before congress
· Colors in the e-poster should match the color of the final paper poster

Creative Neurons is a medical writing company with specialization in medical communications services. We provide full poster (print / electronic format) and encore poster development services. We work closely with the authors/client to develop the poster from initiation up to final approval. A full poster is developed within a typical turnaround time of 6 weeks (kickoff – print ready file). Keeping the focus on the target audience, our team of writers and graphic designers convert your research into a simple succinct eye-catching poster. Our highly qualified, experienced team, with an excellent knowledge across therapy and industry standards, develop posters as per the congress guidelines and good publication practice.

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